The executives of a company rarely know the most basic principles of communication and approach to mass media. That is why we consider a prerequisite and a fundamental rule of our work to educate those executives who will come into contact with the journalistic world in order for the results to be desirable for our client. The training, conducted by our experienced and experienced collaborators, includes theoretical and practical training seminars under realistic press stress.
Participants in the training, having been informed of the key codes of conduct and handling of SME representatives, are invited to take part in scheduled press conferences where they are exposed to questions or unannounced personal interviews assessing the degree of preparedness and ability to handle positive Or even negative publicity (crisis management).