In every business, there is always a risk that some things will not develop favorably. Moreover, every communication action inevitably meets the necessary reaction from competition. Publicity and visibility are usually inconvenient, especially when it becomes apparent that it achieves the goals that have been set. Even in cases where competition does not create problems, it is very likely that unpredictable factors compromise the success of the communication effort.
Also, in this case, Mastermind provides the most efficient and reliable crisis management services by directly drawing up a two-stage plan of action: firstly, preventing the risk for the client’s profile, and where this is not feasible, drastically reducing the negative effect and The impact of a crisis. A prerequisite is the complete and immediate briefing of our communications specialists, our partners, in order to develop the most appropriate program for dealing with the crisis more effectively.